Mobile gaming has become the crux of video game development. It represents a market share of roughly 60% and will continue to grow for the foreseeable future. OviO admits the potential of mobile games as a gateway to Web3 technology and gamer empowerment.
Mobile Gaming Continues To Dominate
Video games represent decades of hardware, software, frustration, entertainment, socializing, etc. However, in recent years, the focus has shifted from playing video games on PC or consoles to doing so on mobile devices. Not entirely surprising, as the average smartphone or tablet is more powerful than some people’s home computers and far more portable. In addition, it has become much easier to gain internet connectivity through WiFi or cellular data.
Per a recent report, mobile games represent 60% of all video games played globally. That is a steep market, even though many PC and console diehards swear never to touch these mobile titles. That is partially due to many games exploring microtransactions – or even pay-to-win mechanics – to take money from players. Although some gamers are happy to pay to progress in a mobile game, they have no control over the purchased assets or other in-game currencies and items.
Web3 technology can change that narrative and empower the gamer. OviO, a blockchain-based solution, aims to bridge the gap between Web2 mobile titles and Web3 technology to emphasize in-game currency tokenization. Converting the gems, gold, or silver from mobile games into tradeable crypto assets will unlock new liquidity avenues and allow players to earn small amounts of money from playing these titles.
With OviO, currency tokenization is only one facet of a broader ecosystem. The platform enables discounted in-game currency buying for a growing range of supported mobile games. In addition, users can acquire OviO credits to redeem for in-game rewards. It allows for a different approach to mobile gaming, a market representing nearly $175 billion in in-game currencies. Giving users a way to trade, buy, sell, and exchange assets – which usually have no value outside the game – is a powerful example of the potential of Web3.
Tackling An Existing Vertical
The approach by OviO makes sense. Rather than building new games from scratch – and the marketing that goes along with it – the team actively seeks partnerships with existing developers and publishers. That approach pays off, as numerous mobile games support Web3 components today. In addition, titles like Trial Xtreme 4 and Impossible Space are accessible through the recently-released OviO mobile apps found on the Google Play Store. Those apps will land on iOS in the coming weeks.
OviO Co-founder and CEO Nir Hauer comments:
“Our mission is to offer gamers and crypto communities the best liquidity experience with our universal gaming token, which can offer our communities the holy grail of interoperability and ownership of any game asset across all games, domains, chains, and categories. Our frictionless approach means our community of gamers gain the best experience from our games, not to mention exclusive in-game content, great discounts on game-coin purchases, and better exchange rates for our most loyal users.”
The choice to launch on the Google Play Store is sensible, as Android has the most significant mobile operating systems market share. Moreover, thanks to devices like the NVIDIA Shield Pro, it becomes possible to play demanding mobile games from the couch. As more developers and publishers begin exploring Web3 opportunities, the mobile gaming landscape will continue to evolve.
Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice