Spot Bitcoin (BTC) ETF Ads May Appear on Google Starting Today

Google will reportedly implement updates to its advertisement policy, which allows certain crypto projects to be advertised on major search engines. 

Google’s updated advertisement policy is set to start today after the search engine giant posted “Updates to Cryptocurrencies and related products policy” in December 2023. According to its December update, beginning January 29, 2024, advertisers offering “Cryptocurrency Coin Trusts” may advertise those products if they meet Google’s requirements. 

“Cryptocurrency Coin Trusts” in the US May be Advertised on Google

According to an update to its advertisement policy on December 6, 2023, Google will allow advertisers offering “Cryptocurrency Coin Trusts” in the US to advertise such products.

In its December 2023 update, Google said:

“Beginning January 29th, 2024, advertisers offering Cryptocurrency Coin Trust targeting the United States may advertise those products and services when they meet the following requirements and are certified by Google.” 

Google explained Cryptocurrency Coin Trusts meet its requirements and defines these products as:

“…financial products that allow investors to trade shares in trusts holding large pools of digital currency.”

Crypto Daily previously reported the new policy will allow “crypto coin trusts to serve ads targeting the United States provided they complete our certification process and have voluntarily registered with the SEC by filing Form 10-12g.” The previous report also provided a more detailed definition of these products and said crypto trusts are funds “that only invest in cryptocurrency, such as Bitcoin. These funds are closed-end. They own bitcoins for investors, and their shares are traded over-the-counter.”

Industry Convinced Ad Policy Update Includes Spot BTC ETFs

Industry speculation is sure the update relates to the newly approved spot BTC ETFs. On January 10, the US Securities and Exchange Commission approved 11 spot BTC ETFs in the US. Purchasing a share in an ETF gives the investor a stake in the fund’s Bitcoin holdings, which strongly aligns with Google’s previously mentioned update requirements. 

Google has significantly relaxed its crypto policy, and the update coincided nicely with the anticipation of the SEC’s approval. Traditionally, Google adopted a cautious approach to crypto-related advertisements but has since relaxed its policies. In August 2023, the company updated its policy to reflect a more relaxed view. Its update now allows ads for NFT games, companies that accept crypto, and licensed providers of crypto exchanges and wallets. Google continues to prohibit ads for ICOs, gambling, and staking NFTs. 

Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.